Stories, careers and news from India’s independent creative economy.
India’s music sector grew 10% in 2025, but labels’ other income rose 26%. That split explains why an artist’s career cannot be built around streams alone.
NOV 10, 2026 · 9 MIN READ
From Udbhav to Nanku, the New Delhi artist built a recognisable independent-pop identity through songcraft, collaboration, styling, and patient reinvention.
A small group of listeners who care, show up, and share your work is more useful than passive reach. Here's how Indian artists can build that audience first.
India is TuneCore's second-largest market globally and the world's second-biggest streaming market by volume — yet most artists still find collaborators through WhatsApp chains and luck. Here's how to do it better.
India produced over 1,900 theatrical films in 2025 and launched 274 OTT originals — more than five new productions entering casting every week. The opportunities exist. Here's how the Indian audition system actually works, and where to start.
If someone asks you to pay for an audition, that's the scam — not a formality. Fake casting calls and modelling agencies target new actors specifically because they don't yet know what a legitimate opportunity looks like. Here's exactly what to check.
A casting director's first introduction to you is your portfolio — not your acting. It should feel clean, simple, and honest, not overproduced. Here's exactly what belongs in it, and what to leave out.
Curated dispatches on festival commissions, day rates, and verified credits across India.